See the wonderful world of Michelle Salt through our eyes.  She is talented beyond words and adventurous to the point of total unpredictability.  Snowboarder, motocross, rowing, cycling, public speaking, business woman, mentor, and farm kid are only a few words that can be used to describe Michelle.  Take a look at her #LouderThanLabels Commercial here:

as well as watch her interview here:

We put this campaign together to show some of our Alleles Men and Alleles Women in their element to debunk the common perceptions of ‘disability’. People’s character, skills, interests, and talents speak louder than the labels placed on them by others. After a few years of working on The ALLELES Design Studio, we are extremely proud to introduce our first campaign, #LouderThanLabels. This campaign is a tribute to all of our amazing clients, friends, and family to show the world that people are complex and cannot be defined by one characteristic. Just because you do not understand something, does not mean you can make assumptions about the talents and capabilities of others… there is a big difference between being compassionate and being condescending. Be #LouderThanLabels.

Thank-you Michelle for letting the world see you as we do. Your importance to the progression of the ALLELES is an understatement. Being the first female voice and muse for the ALLELES has had an unexplainable impact in the world of fashion and prosthetics. Thank-you for letting us share your little piece of heaven and perspective to the world.

See the entire #LouderThanLabels Campaign on our YouTube Channel by clicking this link.

 

Director: Eric Chu (www.ericchuphotography.com)
Director of Photography: Vincent Varga (www.vincentvarga.com)
Film & Sound Editing: Phil Chu (http://kinfolk.ca/)

Music – “Wolf” by Dominic Pierce courtesy of Close to Modern
www.closetomodern.bandcamp.com