Nadine has a sparkle that can light up any room and an energy that pulls people in.  We have been working with Nadine for the past couple of years and her quirky, artistic, and adventurous sense of style makes collaborating so much fun.  We are so happy we were able to work with her for our #LouderThanLabels series, her interview captures what our entire campaign is truly about! Take a look at her #LouderThanLabels Commercial here:

as well as watch her interview here:

We put this campaign together to show some of our Alleles Men and Alleles Women in their element to debunk the common perceptions of ‘disability’. People’s character, skills, interests, and talents speak louder than the labels placed on them by others. After a few years of working on The ALLELES Design Studio, we are extremely proud to introduce our first campaign, #LouderThanLabels. This campaign is a tribute to all of our amazing clients, friends, and family to show the world that people are complex and cannot be defined by one characteristic. Just because you do not understand something, does not mean you can make assumptions about the talents and capabilities of others… there is a big difference between being compassionate and being condescending. Be #LouderThanLabels.

Thank-you Nadine for sharing your zest for life with us. We have so much fun every time we work with you. Your personality is magnetic and with your great range we are still always surprised at how you can transform something good into something extraordinary.

See the entire #LouderThanLabels Campaign on our YouTube Channel by clicking this link.

Director: Eric Chu (www.ericchuphotography.com)
Director of Photography: Vincent Varga (www.vincentvarga.com)
Film & Sound Editing: Phil Chu (http://kinfolk.ca/)

Music – “Girl” by Dominic Pierce courtesy of Close to Modern
www.closetomodern.bandcamp.com