Dan was the second person to be involved with what is now the ALLELES Design studio back in 2010. He is larger than life. His professional, compassionate, and joie de vivre attitude has had an enormous impact on the approach of our studio.  We are so grateful we had the chance to include him in our #LouderThanLabels campaign as he has been an extremely important person to us since day one.  His segment is very poinant and emphasizes where we are as a society in perceiving disability…we have a long ways to go, but this is a start! Take a look at his #LouderThanLabels Commercial here:

as well as watch his interview here:

We put this campaign together to show some of our Alleles Men and Alleles Women in their element to debunk the common perceptions of ‘disability’. People’s character, skills, interests, and talents speak louder than the labels placed on them by others. After a few years of working on The ALLELES Design Studio, we are extremely proud to introduce our first campaign, #LouderThanLabels. This campaign is a tribute to all of our amazing clients, friends, and family to show the world that people are complex and cannot be defined by one characteristic. Just because you do not understand something, does not mean you can make assumptions about the talents and capabilities of others… there is a big difference between being compassionate and being condescending. Be #LouderThanLabels.

Thank-you Dan for opening your home and sharing your story with us. We feel very lucky that you were one of the first people to be involved with this project back in 2010 as your larger than life charisma and professional insight helped shape where we are today.

See the entire #LouderThanLabels Campaign on our YouTube Channel by clicking this link.

Director: Eric Chu (www.ericchuphotography.com)
Director of Photography: Vincent Varga (www.vincentvarga.com)
Film & Sound Editing: Phil Chu (http://kinfolk.ca/)

Music – “Ladders II” by Dominic Pierce courtesy of Close to Modern